WARDROP CONSULTING

WELCOME TO WARDROP CONSULTING

The consulting and project management expertise and skills that Wardrop Consulting can offer your company or organisation are based on over 5 years of consultancy practice working on a diverse range of assignments across the UK and Internationally.  Also significant professional expertise gained at Chief Executive level, for example as leader of Edinburgh's City Promotion body, the Destination Edinburgh Marketing Alliance, and previous roles such as Head of Economic Development with the City of Edinburgh.

Professional credentials are based on a proven track record of success in maximising the economic value and potential for destinations through the development of strategy and practical implementation through the realisation of creative and effective initiatives and projects.  This is built on an understanding of customer needs, market trends, infrastructure and product development, and place marketing and promotion.

Responsible for concept development and delivery of the innovative, impactful and award winning Scottish Tourism Industry Destination Leaders Programme [DLP] in conjunction with Edinburgh Napier University and Scottish Enterprise.   

Our consultancy has particular strengths in leading and nurturing effective multi partner collaborations through the identification of common purpose and agreement on strategic direction.  With skills and expertise in place marketing across tourism, talent attraction and trade and inward investment, and brand development and management.  Expertise is based on managing Edinburgh’s Winter Festivals (Edinburgh's Hogmanay and Edinburgh's Christmas Festivals), and involvement in other major events, a thorough understanding exists of the role of festivals and events as powerful drivers of place promotion and as a central aspect of a destination's product mix and visitor experience.

The range of services Wardrop Consulting can offer is set out in more detail in the other sections of this website, as is further background information on skills and experience.

Wardrop Consulting would be delighted to explore with you how we can address your specific project development and management, and consultancy requirements. 

                                                                 Kenneth Wardrop MBA BA (Hons) FTS

                                                                 Phone: +44 (0) 7557 735 531

                                                                 Email: kennethwardrop@gmail.com